American Ninja Warrior Challenge is Available Now

Video Game Inspired by the Popular Television Series Debuts on PlayStation®4, Xbox One and Nintendo Switch™

Minneapolis – March 19, 2019 – GameMill Entertainment, a leading publisher of casual games for the mass market consumer, in collaboration with NBC and Universal Games and Digital Platforms, today released American Ninja Warrior Challenge, a new video game based on NBC’s hit show American Ninja Warrior. The game is available now on Nintendo Switch™, PlayStation®4, and Xbox One for $39.99 and rated E for Everyone. 

Watch the official launch trailer on YouTube 

Fans can purchase American Ninja Warrior Challenge at major retail locations including: TargetAmazonBest BuyWalmart and GameStop, or the NBC store as well as digitally at Nintendo, SONY or MSFT 

“We are happy to announce American Ninja Warrior Challenge is now available,” shares Andy Koehler, VP of Business Development and Licensing at GameMill Entertainment. “Working with Universal to create an American Ninja Warrior experience that fans will love has been a great partnership and opportunity. American Ninja Warrior Challenge brings the competition to people in a new way; empowering players of any age to achieve victory while the crowd cheers them on.” 

In American Ninja Warrior Challenge, players compete on favorite obstacle courses from the show to earn the American Ninja Warrior title, while show hosts Matt Iseman and Akbar Gbajabiamila provide commentary. Players can test their skills with friends and family in couch multi-player mode or take on career mode to train and compete all the way to Mt. Midoriyama.

“For more than a decade, each season of American Ninja Warrior has been a highly immersive experience that has provided fans with nail-biting finishes on intense obstacle courses,” said Chris Heatherly, EVP, Games & Digital Platforms, Universal Brand Development. “American Ninja Warrior Challenge captures that level of suspense and excitement in an authentic way, and lets players of all ages and skill levels compete to earn bragging rights as the next American Ninja Warrior.”

Key features of the game include:

  • Players can choose from a variety of features to customize their very own athlete. 
  • Unlock new costumes while advancing through Career Mode. 
  • Train in the Gym to strengthen stats to ensure victory on the course.
  • Compete through multiple city courses in order to make it to the National Finals in Las Vegas, collecting various achievements along the way. 
  • Tackle more than 20 obstacles inspired by the American Ninja Warrior television show.
  • Create combinations of challenging obstacles by using the Course Creator.
  • Raise the roof, break dance and air guitar. Choose from a variety of fun Celebration emotes to increase stamina.
  • Single player or couch multi-player lets everyone join in.

Throughout its 10-year run (and counting), the three-time Emmy Award-nominated American Ninja Warrior has been a cultural phenomenon that captivates millions of viewers every week. Based on Sasuke from Japan’s Tokyo Broadcasting System Television, the show has no gender boundaries, and has inspired athletes and contestants of all ages. The competitors tackle qualifying and city finals rounds across the country, all in the hope of reaching the four-stage national finals in Las Vegas, which includes the intimidating Mt. Midoriyama. While it is one of the most difficult competition shows on television, American Ninja Warrior is accessible to everyone, regardless of age.


About American Ninja Warrior

American Ninja Warrior, which premieres Wednesday, May 29th on NBC, is currently in its 11th season and its eighth full season on the network. The action-packed series follows competitors as they tackle a series of challenging obstacle courses in both city qualifying and city finals rounds across the country. Those that successfully complete the finals course in their designated region move on to the national finals round in Las Vegas, where they face a stunning four-stage course modeled after the famed Mt. Midoriyama course in Japan. Contestants compete for a chance at a grand prize of $1 million.  Each year, new obstacles and several new cities await our competitors in their continuing quest for physical excellence. American Ninja Warrior made stops this season in Los Angeles, Atlanta, Oklahoma City, Baltimore, Seattle/Tacoma, and Cinncinati before heading to Las Vegas for the national finals.

About GameMill Entertainment

GameMill Entertainment, located in Minneapolis, Minnesota, is a third-party publisher of video and mobile games. Development platforms include PC, consoles games on Nintendo Switch™, Microsoft Xbox One video game and entertainment systems, XBLA, Microsoft Games On Demand, and Sony consoles including PlayStation®4 computer entertainment system and mobile devices. With development across the globe, GameMill Ent is a source of engaging content for all ages. For more information, please visit:

About Universal Games and Digital Platforms 

Universal’s Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Brand Development, which is chartered with globally expanding the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. The company’s extensive portfolio includes properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development ( is part of NBCUniversal, a subsidiary of Comcast Corporation.

About Tokyo Broadcasting System Television, Inc. (TBS)

With over 50 years of experience licensing programming overseas, Tokyo Broadcasting System Television, Inc. (TBS) has distributed programs of all genres – dramas, anime, documentaries, formats, movies – in over 160 countries worldwide and has firmly established its presence as a major content provider in the global arena. TBS is one of the most innovative broadcasters in creating variety formats, and in collaboration with Bellon Entertainment, having licensed nearly 200 localized versions including global hits like America’s Funniest Home Videos/You’ve Been Framed, Takeshi’s Castle/MXC, Sasuke/Ninja Warrior, among many. Looking ahead, TBS aims to further raise its profile overseas by expanding sales around the world of TBS hit shows and take advantage of new opportunities in the digital market place.