The world’s leading fishing brand returns for a competitive experience featuring the sport’s top destinations, game species and gear!!

MINNEAPOLIS  Oct. 24, 2017 – GameMill Entertainment has launched Rapala Fishing Pro Series, a new game featuring the world’s top fishing brand, available today at major retailers and digitally on the PlayStation®4 computer entertainment system and Xbox One for $29.99.

An authentic destination fishing experience, Rapala Fishing Pro Series takes players on a tour to become the next great Rapala pro angler by competing in a variety of challenging tournaments on six of North America’s best known fishing lakes. Explore sprawling, picturesque environments while tracking and hunting dozens of the sport’s top game fish from Large Mouth Bass to Northern Pike all while building your reputation as a true champion angler.

Rapala Fishing Pro Series’ pick-up-and-play controls make it easy to get your career started, but choosing which lures and line set-up work best to land a winning trophy is the mark of a true pro. Use your winnings to gear up with new and improved boats, reels, poles, apparel, lures, lines, and other high-performance equipment officially licensed by Rapala to haul in even greater catches. There are global leaderboards and daily online challenges for anglers who want even more tests of skill, as well as a free fishing mode for those looking for a casual day out on the water.

Rapala Fishing Pro Series is developed by Concrete Software and rated E (Everyone) by the ESRB.

About GameMill Entertainment

GameMill Entertainment, located in Minneapolis, Minnesota, is a third-party publisher of casual games for the mass market consumer. Development platforms include PC, Nintendo handhelds and consoles including Nintendo 3DS™, Wii and Switch™, Microsoft consoles including Xbox One® and Xbox 360® video game and entertainment system, XBLA, Microsoft Games On Demand for Xbox One® and Xbox 360®, and Sony consoles including PlayStation®3 and PlayStation®4 computer entertainment systems, PlayStation Network™, and mobile and tablet devices. With development across the globe, GameMill is a source of entertaining and fun games for all ages. For more information, please visit:

About Concrete Software

Concrete Software, Inc. has been developing rock-solid games™ since 2003 on platforms that include Xbox One®, PlayStation®4, PC, AR/VR devices, and mobile. Award-winning games include PBA®Bowling Challenge, Rapala® Fishing – Daily Catch, Arctic Cat® Extreme Snowmobile Racing, and many more. For more information on Concrete Software, please visit or

About Rapala

Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand’s functionality and high quality are known by fishermen worldwide. Rapala maintains its strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries. For more information on Rapala, please visit, or

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