NHRA & GameMill Entertainment Team Up for a New Video Game Partnership

MINNEAPOLIS May 18, 2021 — GameMill Entertainment and NHRA have announced a new licensing partnership to create original video games inspired by the intense action and classic hot rod designs of one of the world’s top motorsports. The first project, currently untitled, is in development for a range of video game systems and will be published by GameMill. This partnership was brokered by JRL Group, NHRA’s licensing agency.

“NHRA gaming is back!” said Andy Koehler, SVP Business Development & Licensing, GameMill Entertainment. “From Pro-Stock to Top Fuel classes and the fan favorite, wheel-standing Super Stock class. Get ready for heart pounding action as you rocket over  330 miles per hour in the fastest 3 and a half seconds of your life.“

This new partnership is the latest for the NHRA Licensing Program, which continues to expand the franchise with new lifestyle and entertainment products, including apparel, accessories, automotive tools, and home and garage decor, among many others.

“GameMill Entertainment has a long track record of bringing some of the world’s top brands to life in the video game space.” said NHRA Vice President of Marketing and Communications Jeffrey Young. “We’re excited to work together to give motorsport fans and gamers alike an incredible new way to experience the fast-paced thrill and spectacle of the NHRA.” More information about the game will be available in the future as development progresses.


About GameMill Entertainment

GameMill Entertainment, located in Minneapolis, Minnesota, is a third-party publisher of console and mobile games for passionate fans around the world. Development platforms include PC, Nintendo Switch, Microsoft consoles including the Xbox One, Xbox Series X video game and entertainment system, and Sony consoles including the PlayStation®4, PlayStation® 5 computer entertainment system, and mobile devices. With development across the globe, GameMill is a source of entertaining and fun games for all ages. For more information, please visit https://gamemill.com or visit Facebook, YouTube, Twitter, and Instagram


About NHRA

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 22 national events featuring the NHRA Camping World Drag Racing Series, NHRA Lucas Oil Drag Racing Series, E3 Spark Plugs Pro Mod Drag Racing Series presented by J&A Service, Constant Aviation Factory Stock Showdown and Top Fuel Harley Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style. NHRA also offers the NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. With over 120 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, Instagram, Twitter and YouTube.


Media Contacts

Pat Doyle
Sandbox Strategies for GameMill Entertainment
[email protected]

NHRA Communications
(626) 914-4761